As of May 2019, total worldwide population is 7.7 billion. The internet has 4.4 billion users. And there are 3.499 billion active social media users. (brandwatch)
WHAT IS SOCIAL MEDIA MARKETING (SMM)?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
WHY SOCIAL MEDIA MARKETING (SMM)?
Social media has 3.499 billion active users out of the world total population of 7.7 billion. 62% of people in North America use Facebook. Your audience/customer is most likely between those numbers. You as a company need to stand out in the middle of this noisy world full of competition. Building brand awareness is simple as long as you are consistent and patient. It takes time but the long term returns are much worth doing.
INCREASE SALES, LOWER YOUR COSTS
By introducing social media marketing strategies to your company you can target specifically your ideal customer and attract them with a well-targeted ad. You must know that social media platforms have decreased your organic visibility so you can spend more on ads (Check this article). Knowing that the problem of growing on Social media is not that it doesn't work, the problem is that their algorithm has made it more difficult to gain organic visibility, allowing them to increase their profit. Using professional help can decrease the cost per lead.
Let's Get Those Leads
Stop throwing your money away and leaving clients under the table. Increase your brand awareness and sales today! So tomorrow you may not become the next business to close down because You did not want to find out how you can succeed by bringing in the leads you needed to make up those sales.