67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings. (MDG Advertising)
WHAT IS PROFESSIONAL PHOTOGRAPHY?
Professional Photography is the art, science, and practice of creating professional quality images. In today’s times, most professional quality images are captured and processed digitally, through a professional digital camera. The result of this is the creation of digital images, which can be duplicated and shared digitally, and stored on mediums like a computer, USB drive, or CD/DVD. Traditional means of professional photography are available, such as using a film camera that processes photographic film, but they are not as used as often by businesses in today’s digital age.
There is a direct link between using professional high-quality images in your business, and the growth of your sales. By having professional quality photos of your products or services, you are better able to bring out the best qualities and features of your products or services and convey that to your potential customers. And the more your potential customers are able to clearly see the quality or benefits of your products or services, the more likely they will be to buy your products or services, and become actual customers.
Professional photography allows you to show your products and services in a professional manner, and that will help raise your customers’ perception of your business, which in turn also increases the perceived value of the products and services that your business provides. A professional appearance is vital for any real long-term growth of any business.
WHY PROFESSIONAL PHOTOGRAPHY?
If a picture speaks a thousand words, a photo of your business’s products or services may speak volumes about your business. First impressions do matter. And the photos that your business shares with the world, whether professional or amateur, reflects on the professionalism and credibility of your business to your potential customers. Without professional quality photos that can grab your viewer’s attention and interest, and reveal the best qualities of your products or services, you may have lost a potential sale before you even make your pitch. Bottom line: Professional photography helps you sell more.
The difference between professional photography and amateur photography is in the details. Details do matter. Whether you’re a restaurant that needs to capture the unique taste of a delicious juicy sizzling steak or a jewelry shop that wants to show the fine quality and craftsmanship of your diamond rings or a beauty salon that wants to clearly display the variety of vibrant nail colors available – details do matter and being able to capture the details of your products and services through professional high-quality images helps your business to convey the quality and value of your products and services to your customers, and shows them how you stand apart from your competition.
GREATER BENEFIT THAN COSTS
A logo is a graphic mark or symbol used to identify a person, company or organization. It is used to aid and promote instant recognition. Logos are usually either purely graphic such as symbols or icons, or they can be purely typographic, which is when the company’s name make up the logo with no additional graphic marks or symbols. This is also known as a wordmark or logotype. Your brand identity, on the other hand, is a more extensive, distinct visual look and feel that is associated with your company, and it includes your logo, along with other elements like your fonts, company colors, imagery, and so forth. Your brand identity is essentially the way you define and promote the “look and feel” of your company and how your customers perceive you.
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LOOKING FOR A SPECIFIC PHOTO SERVICE?
We offer a variety of photography services to serve your needs. Portraits, Product Shots, Branding, Real Estate, Head Shot, and Events.